THE CYCLING TEAM WITHIDENTITY
What if a cycling team suddenly stood for something? That is exactly what we want to be at Concordia Dresden — the first German Continental team with a real brand, lived values, and an identity for the community.
A gap yawns between cycling and lifestyle
On the one hand, cycling is pure passion and the fascination of professional sports — and at the same time, a huge leisure and lifestyle movement. Yet right in between lies a deep, structural gap. We commit ourselves to fans, partners, and athletes, and want to bring cycling back to the center of society as an attractive sport.
Perfected illusions
Teams across all levels present themselves as flawless sports organizations without rough edges. The result: interchangeable facades without real emotion.
Outdated marketing & distance
Cycling lags behind other sports in marketing. There is a lack of activation ideas, and sterile perfection creates distance from the fan — making it unattractive for partners.
Outdated management & extreme pressure
Cycling is physically and mentally extremely demanding. Many athletes suffer under outdated management structures and a lack of support off the asphalt.
The unvarnished reality
We break with the obsession of perfection. We show the real story: all the highs and lows, the pain, the grit, and the honest passion.
Innovative activation & fan proximity
We rethink sports sponsorship and work actively for our partners' success. Through genuine fan proximity and modern concepts, we deliver on the partners' individual goals.
Holistic support
We support our riders on all levels. With modern communication and up-to-date management, we help them unlock their full potential on and off the bike.
Four Core Values
Community
Spectators become participants. No isolated elite, but an open platform for everyone who loves this sport.
Down-to-earth
Approachable instead of high gloss. We stay on the ground, speak the language of the street, and avoid artificial PR bubbles.
Transparency
The honest struggle. We show the fight behind the scenes, not staged perfection.
Persistence
Patient, sustainable build-up season after season. No flash in the pan, but the foundation for a permanent project.
More than just cycling
A contemporary cycling project cannot just ride bikes. To spark true excitement and bring people together, three pillars stand side by side for us as equal milestones.
Sport
Professional sport thrives on results. Our goal is therefore to deliver peak performance on the road, train young talents on a mental, physiological, and tactical level, and continuously move up.
Media
It has never been easier to build your own reach outside of conventional media. We want to use this lever to make cycling approachable for fans and partners — showing the real struggles and success on and off the road.
Community
Sport thrives on connecting people. Our goal is to actively involve fans and cycling enthusiasts and build a strong community at eye level.
Arthur Lenné
I grew up with cycling: at the age of ten, I rode my first race — and the fascination has never let me go since.
Cycling has taught me many things — discipline, perseverance, and how to handle defeat. But my years in the racing saddle also showed me the structural deficits of our sport: outdated management, dusty marketing, and a lack of real connection to the fans. The sport has given me so much. For me, it is time to give something back. My studies in business informatics provided the perfect foundation to tackle these issues. Concordia Dresden is the result.
A journey you can follow
We show the way — not just the result. A process built on transparency, making the creation of Concordia Dresden something everyone can experience.
Founding
The official starting signal. We establish Concordia Dresden, laying the foundation for the entire project.
UCI Licensing
Setting the course for professional sports. We submit the registration documents for the official Continental team status.
Team Launch
The roster is finalized, the gear is ready. The team comes together for the first camp and begins official preparation.
First Race
The moment of truth on the road. We contest the first official race entry of the Concordia road section.
Partners instead of title sponsors.
Concordia Dresden stands for an independent brand. But ambitious goals require strong, ambitious partners. We integrate partners into our authentic story of growth, helping them achieve their communication and marketing goals.
Reach with Substance
Attention that lasts. Through our own high-quality media production, we offer partners organic visibility far beyond outdated jersey logos.
Trust through Proximity
True approachability builds trust. Our community experiences the involvement of our partners first-hand, building a genuine emotional connection.
Storytelling instead of Logo Placement
Partners become active characters in our story of growth. We tell shared stories instead of just silently displaying advertising space.
Home Dresden
Deeply rooted in Saxony, digitally in a global orbit. We connect our sporting home in Dresden with a modern, international media reach.
Become part of the story.
Are you racing (U23 or Elite) and want to be part of a cycling project that redefines sport, media, and community? Apply for our roster.
Are you passionate about photo, video, or storytelling and want to help shape a modern cycling media project from the start? Let's collaborate.
Do you want to become part of our story as a partner or supplier and build reach with genuine fan proximity? Get in touch.